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From our superstar employees to the partners we work with every day, Bakkt prides itself on uplifting women’s contributions. In honor of Women’s Month, we’re taking a closer look at some of the crypto trends, attitudes, and behaviors that are impacted by gender—because knowledge is crucial to equity.
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Mainstream depictions of crypto often paint the industry as male-dominant.
Bakkt’s 2023 report, “Women and Crypto: Attitudes, Habits, and Outlooks” analyzes feedback from 1,399 women and 699 men, providing a more nuanced view of the crypto landscape as it relates to gender. The data provides valuable guidance for brands trying to implement an effective crypto strategy in 2023.