What can businesses do to help narrow the crypto gender gap?

Up until now, exchanges and other crypto trading platforms have been designed with male consumers in mind. But the data shows women want to get involved as well. There’s a unique opportunity for businesses to step in and help narrow the crypto gender gap. 

Bakkt’s 2022 report, “Women in Crypto: Perceptions, Behaviors, and Ways to Narrow the Gender Gap” contains valuable insights into the ways women currently interact with crypto—and explores how those patterns may shift in the future.