Why aren’t women investing in crypto? We asked them.
Bakkt’s 2022 Women and Crypto study surveyed over 1,000 participants to gauge their perceptions and behaviors surrounding cryptocurrency.
Our goal was to understand the barriers among women who have not yet purchased crypto, as well as the factors that could drive adoption in the future. The result is a comprehensive overview of the crypto market as it relates to gender—as well as a few surprising insights.