Mainstream depictions of crypto often paint the industry as male-dominant.

While it’s true that men adopt cryptocurrencies at higher rates than their female counterparts, the stereotype of crypto as an inherently gendered technology is outdated. Bakkt’s 2023 report, “Women and Crypto: Attitudes, Habits, and Outlooks” analyzes feedback from 1,399 women and 699 men, providing a more nuanced view of the crypto landscape as it relates to gender. The data provides valuable guidance for brands trying to implement an effective crypto strategy in 2023.