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How brands can help close the crypto gender gap

How brands can close the crypto gap

The gender gap in cryptocurrency has been well-documented, but little data exists for how the industry can move forward in a more inclusive way.

Bakkt's report,Women in Crypto: Perceptions, Behaviors, and Ways to Narrow the Gender Gap uncovers the findings from a recent report, exploring drivers and behaviors of women who own, and don’t own, cryptocurrency.

Download the report to learn more about this hypothetical area of study, including:

  • Key barriers among women who have not purchased crypto
  • Ways to help women enter the crypto space – and what drives interest
  • How crypto ownership paves the way for shifts in perception
Download the report

Getting started is easier than you think

Learn how Bakkt helps partners tap into the potential of cryptocurrency without having to deal with all the intricacies of crypto markets or the regulatory and accounting burdens of working with this new kind of currency.

This does not constitute, and should not be construed as, investment advice or a recommendation to buy, sell, or otherwise transact in any investment, including any of the product(s) mentioned herein, or an invitation, offer or solicitation to engage in any investment activity. This information is provided solely on the basis that you will make your own investment decisions, and Bakkt does not take account of any investor's investment objectives, particular needs, or financial situation. It is strongly recommended that you seek professional investment advice before making any investment decision.