How brands can help close the crypto gender gap
The gender gap in cryptocurrency has been well-documented, but little data exists for how the industry can move forward in a more inclusive way.
Bakkt's report, Women in Crypto: Perceptions, Behaviors, and Ways to Narrow the Gender Gap uncovers the findings from a recent report, exploring drivers and behaviors of women who own, and don’t own, cryptocurrency.
Download the report to learn more about this hypothetical area of study, including:
- Key barriers among women who have not purchased crypto
- Ways to help women enter the crypto space – and what drives interest
- How crypto ownership paves the way for shifts in perception
Getting started is easier than you think
Learn how Bakkt helps partners tap into the potential of cryptocurrency without having to deal with all the intricacies of crypto markets or the regulatory and accounting burdens of working with this new kind of currency.