Bakkt’s consumer app is coming in 2020, and it'll look more like PayPal than Coinbase

Bakkt president Adam White shared some details about one of the major developments underway at the Intercontinental Exchange-backed venture while speaking at Davos. 

During a panel at The Block’s event hosted by E8 Partners in Davos on Wednesday during the World Economic Forum, White said Bakkt's consumer app will view digital assets as any form of value that is digital, including cryptocurrencies like bitcoin. This means the app could also support virtual goods such as loyalty reward points and equities. The possible inclusion of equity trading, a portal for merchants, and a wide array of other assets would make the app more similar to a traditional fintech product like PayPal than a crypto-native offering that allows retailers to accept bitcoin, like Flexa.