Bakkt study finds nearly half of reported U.S. Consumers have invested in crypto

ALPHARETTA, Ga.--(BUSINESS WIRE)--Bakkt Holdings, LLC (“Bakkt”), trusted digital asset platform that enables institutions and consumers to buy, sell, store and spend a range of digital assets, including bitcoin, released findings from its “U.S. Consumer Crypto Survey” of more than 2,000 U.S. consumers, examining how everyday consumers view cryptocurrencies and other digital assets.

Nearly half (48%) of U.S. consumers reported investing money in cryptocurrency during the first half of the year. The results provide further context for how consumers would best prefer to leverage digital assets in their day-to-day life, as well as the sentiments that inform their cryptocurrency habits.