ALPHARETTA, Ga.--(BUSINESS WIRE)--Bakkt Holdings, LLC (“Bakkt”), the digital asset marketplace behind the Bakkt App, announced a partnership with Quiznos, a national quick service restaurant (QSR), to launch its first physical location pilot enabling Quiznos customers to pay with bitcoin at select locations. The pilot will be available at select Quiznos locations across the Denver market, including the high-traffic Denver airport location, starting in mid-August.
“This is an exciting tentpole moment for us as we connect the next generation of customer experiences to the digital economy,” said Sheela Zemlin, Chief Revenue Officer at Bakkt. “Through this partnership, we are introducing unique experiences to Quiznos customers by enabling them to take advantage of new ways to interact with digital assets and bringing bitcoin utility to the mainstream consumer market. We will closely watch how this pilot performs, with the potential to expand the partnership to additional Quiznos locations across the country.”