ATLANTA--(BUSINESS WIRE)--Bakkt Holdings, LLC (“Bakkt”), the digital asset marketplace founded in 2018, today announced the launch of the Bakkt® App, the game-changing digital wallet that brings together bitcoin and other forms of digital assets into one platform. The Bakkt App gives consumers the power to use their digital assets how they prefer – converting participating rewards points to cash or using bitcoin as payment, for example – all within one easy-to-use application. By enabling consumers and merchants to unlock the value of the $1.2+ trillion in digital assets currently held in cryptocurrencies, loyalty and rewards points, and gift cards, the Bakkt App is designed to amplify consumer spending, reduce payment costs, and bolster merchant loyalty programs.
The Bakkt App saw over 500,000 users participate in its invitation-only Early Access Program, as new features were released and tested prior to its public debut. Now available to the public in the App Store and Google Play Store, the Bakkt App launches with industry and brand leaders including Starbucks, GolfNow, Best Buy, Choice Hotels, and Fiserv.