Bakkt expands cryptocurrency offering to include Ethereum

ALPHARETTA, Ga.--(BUSINESS WIRE)--Bakkt Holdings, Inc. (NYSE: BKKT), a trusted digital asset platform that enables consumers to buy, sell, send and spend a range of digital assets, announced that it is offering users and partners the ability to buy, sell, and hold ether (ETH), the cryptocurrency of the Ethereum network, starting soon. Users can also send Ethereum to family and friends directly through the Bakkt App. With the addition of Ethereum to its existing capabilities with bitcoin, Bakkt will offer users the ability to access two cryptocurrencies representing more than half of the total market value of all cryptocurrencies¹.

Bakkt’s addition of Ethereum comes at a time of growing interest and adoption of cryptocurrencies. In its “U.S. Consumer Crypto Survey”², Bakkt found nearly half of respondents had bought some form of cryptocurrency within the last year, underscoring the growing popularity of cryptocurrency. Many non-adopters also expressed interest in adopting the asset class before year end.