Bakkt app reaches 1 billion points + miles linked milestone only 6 months after public launch
ALPHARETTA, Ga.--(BUSINESS WIRE)--Bakkt Holdings, LLC (“Bakkt”), the digital asset marketplace founded in 2018, announced today that 1 billion points and miles have been linked on the Bakkt app, a major milestone since the app waslaunched to the public in Marchof this year. With users able to load their loyalty points from select hotels, airlines, and retailers, the Bakkt app has seen exponential growth with customers taking advantage of the functionality to track and leverage their digital assets in a number of exciting ways, including, with participating rewards partners, the ability to convert their rewards to cash and buy cryptocurrency, gift cards or even spend on everyday purchases.
“In 6 months since full public launch, the Bakkt app has seen tremendous validation of our approach and this is a landmark moment as we continue to scale our business,” said Bakkt Chief Executive Officer Gavin Michael. “Our customers are seeing the value of Bakkt’s innovative platform and embracing the broader possibilities of their rewards and loyalty points through our growing network of partners.”