As digital payments continue to surge, Blackhawk Network and Bakkt® partner to make it easier to purchase eGifts with digital assets

PLEASANTON, Calif. & ATLANTA--(BUSINESS WIRE)--As consumers and merchants accelerate their adoption of digital payment options, Blackhawk Network and Bakkt^® have launched a partnership that enables users to easily purchase eGifts using digital assets, such as bitcoin, supported loyalty points and cash.

Blackhawk’s industry-leading portfolio of eGift brands enables Bakkt users to buy, send and redeem digital gift cards for everyday shopping using the Bakkt App. Gift cards from over 60 retailers including DoorDash, PetSmart, and major retailers will be available for purchase and for use in peer-to-peer transfer in the Bakkt App. Bakkt’s network will drive engagement for retailers and enable consumers to unlock additional spending power from the digital assets they collectively hold.