Boosting loyalty returns through a seamless redemption experience

THE CHALLENGE 

Great shopping rewards, but customers may be left behind

Since 2018, a large, well-known financial institution has been impressed with Bakkt's best-in-class loyalty points redemption storefront solution; however, this Bakkt partner could be getting even more out of Bakkt's technology platform.

Customers get an ideal experience when they’re able to redeem points for everything from travel rewards to merchandise rewards. For this partner, select options for redemption in the dashboard were seamlessly activated for their customers – and as a result, these customers feel strongly connected to this financial institution. The supplier partners are also pleased with the sales generated through the storefront.

But what about customers who haven't utilized the redemption storefront or don't know about it? These customers are not able to fully appreciate the value of the financial institution’s redemption offerings. The supplier, too, would benefit from more visits and conversions on the redemption storefront. How, then, can these partners drive more customer engagement with the storefront?

THE SOLUTION

Let Bakkt do the heavy lifting to roll out an optimized promotion

Our partners know their brand like no one else. Bakkt knows how to make the most of our loyalty platform to communicate partners’ messages and drive customer engagement.

Bakkt brought together the financial institution and a product vendor, so they could design and co-fund a month-long bonus promotion that brought more customers to the redemption storefront.