From empty carts to engaged customers: A cross-channel marketing collaboration and improved UX on the loyalty platform grew visits, engagements, and sales.
From awareness of the promotion, to browsing and transacting, the customer had a seamless redemption experience.
Bakkt provided strategic direction for ways the partners could increase customer engagement. The partners were able to activate omnichannel marketing, including promotional emails and several dedicated web banners. From awareness of the promotion, to browsing and transacting, the customer had a seamless redemption experience. And Bakkt was able to support within the Bakkt platform by implementing UX enhancements to drive deeper engagement.
More engagement, more revenue, and more promotions to come
Customers responded resoundingly to the promotion, as evidenced by impactful lifts across key performance indicators (KPIs) month over month:
More customers visited the
storefront, with visits up 110%
Conversion rate doubled
Total orders increased
Sales increased by 457%
Bakkt proprietary data on platform engagement. April-May 2022.
Based on the strong results, our partners have already started to look for new ways to drive more engagement through another promotion on the Bakkt platform.