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Nancy Gordon

Chief Product Officer, Loyalty & Rewards


Nancy Gordon has served as the Chief Product Officer for Loyalty & Rewards of Bakkt since March 2021. Ms. Gordon brings to Bakkt over 20 years of experience across the financial services industry in various roles at Consulting, Banks and FinTech organizations. Most recently, Ms. Gordon was Managing Director in Ernst & Young’s Financial Services Consulting practice, where she provided customer growth strategies for firms seeking innovative approaches to drive top-line growth and optimize operating efficiencies. Prior to working at Ernst & Young, Ms. Gordon led product development for Chase Ultimate Rewards and led data transformation initiatives across JPMorgan’s consumer banking, investment banking, wealth & asset management and corporate functions. Previously, Ms. Gordon has served as the Chief Operating Officer of Swift Exchange, a mobile-based rewards and payment digital wallet, and also led Citi’s Consumer Loyalty Assets for the Global Consumer Group, including the launch and growth of Citi ThankYou Network. Ms. Gordon earned her Bachelor of Business Administration from George Washington University.