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Nancy Gordon

Chief Business Officer, Loyalty Solutions

Nancy Gordon is the Chief Business Officer of Bakkt Loyalty Solutions, a leading SaaS platform that provides embedded loyalty capabilities for enterprise clients to acquire, re-activate, and engage their customers.  Nancy has direct oversight over the P&L, digital properties, customer call centers, as well as the product, technology, operations, and client success teams.  Nancy is a member of the Executive Team and was accountable to the Board as Bakkt went public on the NYSE in 2021.  Nancy brings to Bakkt substantial experience in Customer Engagement, Loyalty & Rewards, Web 3 & Crypto, AI & Data Ecosystems as well as Payments, TradFi & FinTech through her advisory practice and roles at companies ranging in size from early-stage startups to large enterprises including EY, JP Morgan Chase and Citi.