Chief Sales & Marketing Officer
Mark Elliot is Bakkt’s Chief Sales & Marketing Officer, responsible for our sales and marketing teams. Prior to Bakkt, Mr. Elliot was the CMO at Biocatch leading all facets of marketing and communications, with focus on accelerating growth for the software provider. Mark re-designed brand and doubled lead-generation in the first 9 months. Prior to this role, Mr. Elliot was the CMO at TIAA. Mark directed all facets of B2C and B2B marketing, managing a team of 400 marketing professionals and a $250M budget for all advertising, media, public site digital experience and brand management. Prior to this role, he led measurement and media approach for rebrand from TIAA-CREF to TIAA and managed rebrand of EverBank to TIAA Bank and the integration of bank marketing team. Previously, Mr. Elliot led the branch segmentation approach with transition to digital banking at JP Morgan Chase. He developed the long-term payments strategy across card and debit addressing both consumer and merchant needs. At Capital One, Mr. Elliot drove product development, marketing and P&L accountability for over $100B in online deposits while leading expansion of retail banking into new geographies and testing “digital first” new relationship banking model. He also led strategy and business case for acquisition of ING Direct.