The ways consumers evaluate crypto and its providers are changing.

Fintechs have a unique opportunity to serve as the major catalyst to crypto adoption, according to a recent Bakkt® study.

On June 21 we launched Crypto Adoption and the Fintech Effect, a webinar in which we revealed the Wave 2 results of our U.S. crypto tracker. In our goals to understand crypto consumer trust levels and purchase intent, we discovered that sentiment differs between crypto buyers who use fintech channels vs. those who use crypto exchanges.

Whether you’re a fintech company or any business interested in developing a crypto strategy, you’ll want a piece of this data.

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