How is your loyalty program adapting for today’s member? 

Bakkt® asked 1,000 U.S. consumers what they look for most in a loyalty program. According to our research, today’s consumers are requesting:

• More flexibility and spending power
• Personalization
• Achievable point accrual

Download the report, 5 Ways to Reward the Modern Loyalty Program Member.

Bakkt proprietary research of 1,000 loyalty consumers across the U.S., fielded in June and July 2022.