THE CHALLENGE:
In 2022, a Bakkt® Loyalty Solutions client and well-known company in the financial services industry teamed up with Bakkt to develop a new engagement strategy for the client’s loyalty program members. The client was looking to reinforce program value during the holiday season, a time when consumer shopping drastically increases. The client asked, “how can we encourage our program members to consider our redemption platform for their holiday gifting needs?” Bakkt and the client considered leveraging Bakkt® Gift Card Rewards, which allows members to redeem their points for gift cards from thousands of common household brands like Lowe’s, Best Buy® and more. There was an opportunity to educate program members on the redemption option and encourage them to use their points to purchase gift cards for their loved ones during the holiday season.
Are you brainstorming ways to bring awareness to your loyalty program offerings? Wanting to deliver value to your customers during a time when they need it most? Or are you looking to boost sales?
THE SOLUTION:
The Bakkt marketing team worked together with the client to design the client’s first-ever Bakkt® Gift Card Rewards promotion, geared towards driving awareness of the redemption offering and providing value to program members. The promotion ran for several weeks during December 2022 and offered an exclusive discount to program members on select digital gift card brands. Bakkt worked with our gift card supplier to secure gift card brand participation, negotiate the exclusive discount, and design supporting creative assets.