THE CHALLENGE:
In 2022, one of our long-time Bakkt® Loyalty Solutions clients merged with another loyalty program to provide their members with more ways to earn and redeem points. With the integration, the client was focused on re-engaging existing members, as well as acquiring and engaging new members. The client was excited about the opportunity and looked to existing partners, like Bakkt® and our suppliers, for support to act on these objectives and to demonstrate value to program members.
Are you wondering how you can educate your loyalty members about new or existing program benefits? Or are you asking how you can emphasize the value of your loyalty program?
THE SOLUTION:
In the past, Bakkt has partnered with the client to run various promotions through Bakkt® Merchandise Rewards, giving their members more value for their points by redeeming products at a discount. The promotions have been successful in driving member redemptions and engagement, so Bakkt and the client wanted to leverage Bakkt® Loyalty Solutions again to communicate program value and educate members on redemption options. This time, they decided to run the program’s first-ever Apple® Rewards promotion.
Bakkt worked with the client and our partners from Apple to create an Apple Watch offer. Since Apple does not typically run direct-to-consumer promotions, this exclusive discount was a way for the client to reinforce program value. The promotion ran for two weeks and allowed program members the opportunity to redeem their points or purchase an Apple Watch at a discounted price.